BlueStoneJewellery
India's Most Trusted Jewellery Brand

Where EveryPiece TellsYour Story.

10,000+ certified gold, diamond & platinum designs. Crafted for you, from Mumbai to your doorstep.

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10,000+ Designs ✦ BIS Hallmark Certified ✦ IGI & GIA Diamonds ✦ 30-Day Free Returns ✦ Lifetime Exchange ✦ Free Shipping Across India ✦ 200+ Stores ✦ Trusted Since 201110,000+ Designs ✦ BIS Hallmark Certified ✦ IGI & GIA Diamonds ✦ 30-Day Free Returns ✦ Lifetime Exchange ✦ Free Shipping Across India ✦ 200+ Stores ✦ Trusted Since 201110,000+ Designs ✦ BIS Hallmark Certified ✦ IGI & GIA Diamonds ✦ 30-Day Free Returns ✦ Lifetime Exchange ✦ Free Shipping Across India ✦ 200+ Stores ✦ Trusted Since 201110,000+ Designs ✦ BIS Hallmark Certified ✦ IGI & GIA Diamonds ✦ 30-Day Free Returns ✦ Lifetime Exchange ✦ Free Shipping Across India ✦ 200+ Stores ✦ Trusted Since 2011
★★★★★ Rated by Millions ✦ COD Available ✦ Video Call Shopping ✦ Try at Home Available ✦ 100% Refund Policy ✦ In-House Designer Collections★★★★★ Rated by Millions ✦ COD Available ✦ Video Call Shopping ✦ Try at Home Available ✦ 100% Refund Policy ✦ In-House Designer Collections★★★★★ Rated by Millions ✦ COD Available ✦ Video Call Shopping ✦ Try at Home Available ✦ 100% Refund Policy ✦ In-House Designer Collections★★★★★ Rated by Millions ✦ COD Available ✦ Video Call Shopping ✦ Try at Home Available ✦ 100% Refund Policy ✦ In-House Designer Collections

A quiet truth

Tired of Settling for Generic Jewellery?

1

The gold from local stores is never certified — you never know what you're really paying for.

2

Finding something truly unique, that feels like it was made just for you, feels impossible.

3

Great jewellery should feel personal. Not mass-produced.

We built BlueStone differently. Discover how. ↓
Since 2011

"Crafted, not manufactured."

— The BlueStone way

Explore

Find Your Perfect Piece

Six collections. Endless stories. Choose what calls to you.

Gold Jewellery

Rings · Bangles · Chains · Mangalsutra

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Diamond Jewellery

Solitaires · Pendants · Earrings

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Platinum Jewellery

Bands · Couples' rings

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Gemstone Jewellery

Coloured stones · Kundan inspired

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Everyday Wear

Lightweight · Office-friendly

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Bridal Collections

Wedding sets · Engagement pieces

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Our promise

The BlueStone Promise —
Jewellery You Can Trust Forever

100%

BIS Hallmark + IGI & GIA Certified

Every piece verified by India's top certification bodies.

Lifetime

Lifetime Exchange & Buyback

Your jewellery is always an investment, never a sunk cost.

30 Days

30-Day Free Returns

Not in love? Return it, no questions asked.

Free

Free Shipping + COD

Delivered insured to your door, anywhere in India.

By the numbers

A decade of trust, in numbers

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Designs

0+

Stores nationwide

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Day free returns

0.0★

Customer rating

0%

Certified jewellery

How it works

Shop BlueStone in 4 easy steps

01

Browse 10,000+ designs

Online or visit any of our 200+ stores across India.

02

Customise everything

Choose gold karat, colour, diamond carat, and size.

03

Try at home or video call

Free consultation with our expert jewellery consultants.

04

Delivered, insured, free

Love it or return in 30 days. No questions asked.

Lookbook

Collections that move with your life

Eternal Gold

Daily wear, lightweight elegance for the modern Indian woman.

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Swapna

Close-set diamonds in 22kt gold, dreamed and crafted in India.

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Bridal Bloom

Wedding and engagement sets that bloom with your love story.

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Fusion Edit

East-meets-West contemporary designs for the global Indian.

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Men's Gold

Rings, chains and bracelets, crafted for him.

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Kids' Jewellery

Safe, pure and beautifully crafted for the little ones.

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Loved by millions

Millions of stories.
Each one sparkles.

"On Valentine's Day, my husband gifted me a necklace from BlueStone, and I haven't taken it off even once. Everyone asks me where it's from."

Mumbai · Verified Buyer

"The diamond solitaire I got is breathtaking. Better than I'd seen in any boutique."

Priya R. · Bengaluru

"Try at Home is genius. I tried 5 designs and kept the one that felt like me."

Aanya M. · Delhi

"Quality, finish, packaging — everything felt premium. Worth every rupee."

Sneha K. · Hyderabad

Join 10 Million+ happy BlueStone customers

Unique to BlueStone

Jewellery shopping, reimagined for you

Try at Home

Pick up to 5 designs. We deliver to your door. Try them on. Keep what you love. Return the rest — free.

Book Try at Home →

Video Call Consultation

Connect with our jewellery experts live. Get personalised guidance. Book a free 15-minute session.

Schedule Video Call →

Our story

We started BlueStone because you deserve better

Founded in 2011, BlueStone was born from a simple belief — every Indian woman deserves access to certified, beautifully designed jewellery at honest prices, without stepping into a store that makes her feel judged.

Today, 10,000+ designs and 200+ stores later, that belief hasn't changed.

Purity First

Every piece BIS Hallmark certified. No exceptions.

Design Forward

Monthly new collections from our in-house design team.

You First

30-day returns, lifetime exchange. No questions asked.

"Honest prices.
Heartfelt craft."

Est. 2011 · Mumbai

FAQ

Your questions, answered

Yes — all our gold is BIS Hallmark certified, and all diamonds are IGI & GIA certified. You get original certificates with every order.

Absolutely. We offer a 30-day free return policy with a 100% refund. No questions asked.

Yes — easy EMI on all major credit cards, debit cards, and payment apps.

Yes — choose your gold karat, colour (yellow/white/rose), diamond carat, and size. Our team will guide you.

Yes — Cash on Delivery is available across India for most orders.

Yes — visit any of our 200+ BlueStone stores across India.

Pick up to 5 designs. We deliver them to your door. Try them on at home. Keep what you love. Return the rest — completely free.

The fastest way is to send us a WhatsApp message — our team will guide you within minutes. Message us on WhatsApp →

Limited offer

Get 10% Off Your First
BlueStone Order

Use code FIRST10 at checkout. Valid this week only.

07
Days
21
Hours
39
Mins
27
Secs
Claim Your Offer on WhatsApp

No commitment. Just beautiful jewellery.

Visit us

BlueStone Mumbai —
Your perfect piece is waiting

WhatsApp Us

The fastest way to reach our team. Reply in minutes.

Chat now →

Call us

1800-419-0066 — toll-free, 7 days a week.

Call now →

Find a store

200+ stores across India. Visit your nearest one.

Open map →

Send us a message

Free. No pressure. Reply in minutes.

BIS Hallmark IGI Certified 30-Day Returns Free Shipping
BlueStone Jewellery ✦ Crafted With Love ✦ Certified Always ✦ Delivered Free ✦ 10,000+ Designs ✦ Your Story Starts Here ✦ India's Most Loved Jewellery BrandBlueStone Jewellery ✦ Crafted With Love ✦ Certified Always ✦ Delivered Free ✦ 10,000+ Designs ✦ Your Story Starts Here ✦ India's Most Loved Jewellery BrandBlueStone Jewellery ✦ Crafted With Love ✦ Certified Always ✦ Delivered Free ✦ 10,000+ Designs ✦ Your Story Starts Here ✦ India's Most Loved Jewellery BrandBlueStone Jewellery ✦ Crafted With Love ✦ Certified Always ✦ Delivered Free ✦ 10,000+ Designs ✦ Your Story Starts Here ✦ India's Most Loved Jewellery Brand